Six out of 10 high-speed Internet users either watch or download online video content at least once a week, and as much as 86 percent do so on a monthly basis. These figures are up from 45 percent and 71 percent, respectively, from the year before. According to one advertising agency executive, “You have to be sleeping under a rock to not know the impact that video is having in the online marketing environment.”
These days, marketers have little choice but to adapt their digital media strategy to the shifting behavior of consumers online. The demand for rich media is growing rapidly across the board, and the influence of online content and communities is dramatically altering the way consumers interact with products and services across the board. While most marketers are clear that integrating video into their existing online strategy is the next step, many are unclear how to do it.
In response to the demand for this knowledge, video producer Jessica Kizorek has written a timely book that simplifies the process of producing and distributing video on the Internet. “Show Me: Marketing with Video on the Internet,” explores the nature of the online video channel, and guides readers through practical avenues of utilizing a medium that has become a driving force in the online world.
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